If you want to be a successful freelancer, then there is one thing that you need to get down pat.
Let me share a personal story that illustrates my point.
“That’s What I’m Looking For…”
I used to do some web design work as a freelancer. One time, I was working with a client that ran a small business.
We spent some time talking through the options and looking at his current site. Things were going fine, but it wasn’t like we were really hitting it off and I didn’t get the impression that I was blowing him away with what I was saying.
Then I looked at a particular section of the site and said,
Now, I don’t want to say you’re wasting the web pages that you’re using here, but you’re definitely not using them to their full potential.
He jumped up and said, “Now, that’s what I’m looking for out of you!”
From that moment on, everything I said was like gold and we struck up a nice little deal.
What Does This Mean For You?
Before I share the secret that you can use in your freelance business, it is important that you understand why freelancers get hired in the first place.
Most people think that businesses hire freelancers to provide a solution to their problems. This is true, but it doesn’t tell the whole story.
You see, anyone can provide a solution to the problem… especially in a crowded market.
For example, how many freelance writers could do that writing job? My guess is that most writers could provide some solution.
But what businesses really want isn’t just a solution to their problem, they want someone who can solve the problem better than they could on their own.
Here’s The Best Part…
Most of the time this doesn’t mean doing anything different that what you are currently doing. It just means taking a moment to explicitly tell the client why your services are improving the effectiveness of what they do.
They want someone who will say,
This isn’t bad, but you’re not getting everything out of it. You’re not getting the most bang for your buck. Here’s how we can do it…
And that’s the #1 thing that successful freelancers do. They distance themselves from the competition not just because they do great work, but also because they tell clients why their work is great.
If you’re serious about your freelance career, then don’t simply hope that your clients will discover the value in your work. Tell them why you’re spectacular. Show them how you’ll improve their life. Share the results they could be getting by working with you. Point out the inefficiencies they currently have and show them how you’ll fix these areas.
Do that and you’ll be on the path towards a wealthy freelance lifestyle.